Category: Blog

AMICA UP AGAIN! UK Contributes Most Dynamic Growth – up 50%

Posted on by Natalie Blockley

In 2014, Amica Group grew its sales revenue up 22% year on year to PLN 2,028,295,000. EBITDA and profitability have grown in line with the main increases in revenue recorded in the home market of Poland, along with Germany and in Southern European markets. The UK contributed some of the most dynamic growth up more than 50% over the same period.

During 2014, the Amica Group began selling its ranges of built-in and freestanding appliances in new markets such as Spain, Portugal, Iran, Iraq, Morocco, Vietnam and Australia. Significant growth of built-in categories; cooling, ovens and hobs, as well as freestanding cookers was a key factor for growth in all markets despite extremely variable macroeconomic circumstances in Eastern European markets and the Russian currency depreciation.

Simon Freear Country Manager for the UK & Ireland explains “The independent electrical and kitchen retailer has been loyal to Amica over recent years. By building on this solid foundation with new products, technology and services the brand is now in a position to grow exponentially on the groundwork we have all worked so hard to lay. Consumer awareness is growing and with the new extended range of induction hobs, hoods and a new suite of cooking products including double ovens in all fuels, the brand is poised to achieve great things in the UK and Ireland.”

 

Amica UK has recently announced a new strategic distribution partner for Ireland and was selected from all the countries across the world to host the company’s annual global conference. Amica will also be at IFA again this year.

Simon concludes “The UK is a very important market to Amica and those doing business with us can expect exciting things during 2015/16.”

Double Ovens from Amica – purpose made for the UK consumer, launched earlier this year

For additional media information please contact:
DRA Public Relations.
Email: deborah@drapublicrelations.co.uk
Telephone: 01425 461600
Mobile: 07767 784295

AMICA APPOINTS ORIGO AS DISTRIBUTOR FOR IRELAND

Posted on by Natalie Blockley

Amica household appliances has announced that Dublin based Origo, a leading consumer appliance distributor for Ireland, is to distribute the Amica brand in the Republic of Ireland and Northern Ireland.

Simon Freear, country manager for the UK and Ireland explains “Origo has a clear and undisputed strategy of working closely with its retail partners. This relationship gives Amica the opportunity to reach a wider range of customers with a complete range of products to cater for all consumer needs. I’m delighted Amica is now among a prestigious line-up of premium consumer brands and look forward to building a strong and profitable working relationship with Origo and its retailing customers.”

Michael Breslin, Head of Sales for Origo says “We are committed to sustained and profitable business growth for our domestic appliance brands by offering our retail customers the best choice and business terms. Amica complements our established brands and offers our retailers the chance to sell something new and fresh. Retailers and consumers can be reassured that all aftersales and service is taken care of with a comprehensive 2 year guarantee included with each product.”

Origo will launch the new Amica product line up for 2015 at their forthcoming tradeshow in August 2015. To schedule an appointment to view the Amica range of product in Dublin please contact Origo on 01 4666 777 or email sales@origo.ie

www.amica-international.ie
@amicauk

For additional media information please contact:
DRA Public Relations.
Email: deborah@drapublicrelations.co.uk
Telephone: 01425 461600
Mobile: 07767 784295

NEW LARGE FORMAT GAS-ON-GLASS HOB

Posted on by Natalie Blockley

July 1st 2015. Amica home appliances in the UK and Ireland has launched a new collection of powerful,
multifunction gas hobs that includes both 60cm and 90cm formats and includes a stunning 90cm gas-onblack-glass
model.

Simon Freear, Country Manager for Amica says, “Gas remains a popular choice with a huge section of the buying public. Whether that’s driven by the need to spread-fuel-risk in terms of supply or cost, or whether these consumers remain convinced that gas is the most flexible, powerful and perhaps theatrical cooking fuel. Whatever the reason and despite the rapid growth of induction, Amica is committed to providing our customers with a choice in all fuel types.”

Pictured: Top: Amica PGCZ961B 90cm Gas on Black Glass Hob approx. RRP £399. Features include: 5 gas burners – 1 x 6.4 cm flat burner (1.0kW), 2 x 8.4cm semi-rapid flat burners (2.0kW), 1 x 10.9 cm rapid flat burner (3kW) and 1 x ultra-rapid 12.9cm flat burner (4.0kW). Each burner features heavy cast iron pan supports, warm burn indicator and LPG conversion jets. The hob incorporates electrostatic electronic ignition with re-ignition safety system plus ignition failure safety device on each burner.
Bottom: INPGZ9610 features the same specification in stainless steel.

The Amica brand is one of the fastest growing brands in the UK and Ireland. With sales growth in 2014 of over 80% in the UK alone, the brand has built a loyal following of excellent electrical retailers by offering a technology rich product backed up with a 2 year guarantee. Now, Amica is aiming to persuade kitchen retailers of the unique opportunities associated with working with this Red Dot winning brand.

www.amica-international.co.uk
@amicauk

For additional media information please contact:
DRA Public Relations.
Email: deborah@drapublicrelations.co.uk
Telephone: 01425 461600
Mobile: 07767 784295

AMICA HOME APPLIANCES SUPPORTS FIRST OPEN WATER SWIM EVENT IN OXFORD

Posted on by Natalie Blockley

Amica home appliances is kicking off a yearlong programme of supporting grass roots sporting events with a sponsorship of Oxford’s first open water swim event on the River Thames. The 4k Lock to Lock event on September 6th is the first of three river swims launched by local Oxford triathletes and businessmen Bob Gibson and Darrin Roles.

Simon Freear, country manager for Amicain the UK and Ireland explains, “We have involved six retailers in the immediate Oxford area in this event. Supporting local sports focusing on young people is a key part of our marketing focus for the coming twelve months. Although the 4k Lock to Lock is also open to experienced adult athletes the entry age actually starts at 14 and there are plenty of opportunities for spectators to watch events as they unfold along the way.”

Amica sponsorship includes an undisclosed sum towards putting on the event and a suite of home appliances worth £1000 to the overall winner on the day. With 250 swimmers expected entry is strictly by pre-registration. The day starts at 6.00am with the first wave setting off at 8.30am. Tickets, priced at £40.00 per head, are available from www.swimoxford.co.uk. A comfortable wetsuit is recommend. Competent swimmers aged between 14yrs and 114yrs are welcome.

The Amica brand is one of the fastest growing brands in the UK and Ireland. The brand has built a loyal following of independent electrical retailers by offering a technology rich product backed up with a 2 year guarantee.

www.amica-international.co.uk
@amicauk
@swimoxford

For additional media information please contact:

DRA Public Relations.
Email: deborah@drapublicrelations.co.uk
Telephone: 01425 461600
Mobile: 07767 784295
Ends: 02.06.15

CIH SHOWCASE, NEC, PROVES APPLIANCE RETAILERS ARE WAKING UP TO ALTERNATIVE BRANDS

Posted on by Natalie Blockley

Simon Freear, Country Manager for Amica in the UK and Ireland, is confident about the freestanding and built-in appliance market following the company’s huge success at the recent Euronics Showcase.

“It’s wonderful to talk to so many appliance retailers that are so optimistic about the future. Finally, we are seeing retailers, previously only committed to the major older brands, actually hunting out alternative brands. Brands with products they can shape their future businesses around.”

Over 400 specialist appliance retailers visited a striking, ‘hot, cold, wet’ themed 80 sq metre Amica stand. The company which dramatically increased its investment at this year’s showcase to CIH Euronics Retailers, (independent electrical appliance retailers), launched a new line up of double cavity cooking (Amica already has impressive market share for single cavity freestanding cooking), alongside a revamped built-in collection which includes stunning gas-on-glass hobs, high power flexizone induction hobs, new built in compacts and soft close LCD-controlled ovens.

“The CIH Showcase was the first chance we had to show off a good proportion of our new range of products for the built-in retail market, we’ve plugged some gaps we had in the range and received some terrific feedback. CIH retailers are embracing the opportunities for built-in and Amica gives them a protected brand and the reassurance of a 2 year guarantee.”