HUGHES ELECTRICAL AND AMICA DONATE FOUR FREESTANDING DOUBLE OVENS TO LOCAL WORCESTER SCHOOL


Electrical experts Hughes has joined forces with Amica to donate four new double cavity freestanding cookers to a Worcester junior school.

The River School Fern hill Heath, of Worcester needed to replace the existing cookers in the domestic science classroom to enable students to develop their culinary skills in line with the curriculum.

Richard Henshaw, Worcester Branch Manager for Hughes explains “We aim to support our local community as much as we can. When Sabra Brannen who works for us here in Worcester asked if we could help the school we immediately thought of Amica’s brand new double cavity cookers. Amica kindly agreed and we managed to get the cookers installed just before Christmas.”

Hughes Electrical is the fourth largest electrical retailer in the UK and operates a network of over 30 specialist retail outlets.

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Amica acquires 100% of CDA Group

Embargoed 1.12.15 9.00am. Amica the leading Polish white goods manufacturer has acquired CDA. As the largest acquisition in Amica’s 70-year history the purchase valued at £24.3 million significantly strengthens the company’s positionin Western Europe.

Amica Wronki S.A. has acquired 100 per cent of the shares in CDA Group Ltd, Nottinghamshire. £24.3 million (approximately PLN 147 million) is to be paid in three tranches until the
year 2017. The first (87.6 per cent of the transaction’s value) has been paid today. This is the second tactical
acquisition for Amica this year. During August 2015 Amica purchased shares in the French distributor Sideme.

The outright purchase of the CDA Group forms part of a strategy which aims to generate revenues of EUR 1.2 billion by 2023. Amica will achieve this through organic growth, sales diversification and business process optimisation alongside further strategic acquisitions.

“With the purchase of CDA we are strengthening the position of the Amica Group in Western Europe. This transaction guarantees us four times higher sales in the UK and Ireland and a 10 per cent increase in revenues of the Amica Group, excluding future synergies.” Said Jacek Rutkowski, President of the Board of Amica Wronki S.A.

Amica’s sales in the UK and Ireland have increased over the first three quarters of 2015 by 20 per cent on a year-to-year basis. In 2014 the turnover on the British market reached £13 million, doubling its revenues from 2013. Now, with CDA a profitable trading company posting £43 million in revenues for 2014/15, as part of the Amica Group, the Company is set for compelling growth.

“The experience and knowledge of CDA’s management team, customers and the complementary character of the product portfolio are key. Amica intends to capitalise on the market position of CDA, particularly in the built-in appliances sector.” explained Piotr Skubel, Vice-president for Strategy and Controlling at Amica Wronki S.A.

“There are exciting opportunities with each of the brands. By keeping each autonomous with its own products, innovations and separate distribution channels, both businesses will benefit immeasurably.” Says Simon Freear, country manager for the UK and Ireland. “Key management are to remain with both Amica and CDA and this is important from the point of view of building CDA’s value in the Amica Group and keeping the distinct identities of the brands.”

About the Amica Wronki S.A. Capital Group

Amica Wronki S.A. is the largest Polish manufacturer of household appliances and one of the leading companies listed on the Warsaw Stock Exchange. The Group generates over 70 per cent of its revenues thanks to sales in more than 50 foreign markets. In 2014, its revenues exceeded GBP 390 million. The HIT2023 strategy assumes achieving revenues of EUR 1.2 billion and EBITDA of EUR 107 million in 2023. Amica has many prestigious awards, both Polish and international, including the Red Dot Design Award: Best of the Best. The brand portfolio of the Amica Group consists of Amica, Gram, Hansa and now CDA.

About CDA Group Ltd

CDA is a trading company using external manufacturers. It has its own distribution centre and transport fleet, a customer service centre and a team of technicians located all over Great Britain. Employing nearly 200 staff, CDA supplies a full range of kitchen appliances designed for the specific requirements of the British market.
Caption: Amica Head Office.

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IFA SUCCESS FOR AMICAIN & NEW DOUBLE OVENS

The original concept of AmicaIN was introduced at IFA 2014 by Amica and following a further year of investment and research officially launched at this year’s international IFA exhibition. The company which also markets the Gram and Hansa brands alongside Amica across the different European regions dedicated a substantial part of this year’s stand to the formal unveiling of the intelligent interactive new range which will be launched in the UK during 2016.

AmicaIn is a brand new concept in home appliance control and monitoring. Innovative, intelligent and interactive AmicaIn comprises a family of appliances that share AmicaIn information and the possibility of remote connection for all major appliances to provide information and consumer insight both at home and away from home.

Whilst not all the products shown at IFA this year will make it to the UK and Irish markets, Simon Freear, Country Manager for the UK & Ireland says “AmicaIn will be available to consumers in the UK and Ireland during 2016 via selected retail partners. The double ovens we launched earlier this year have been incredibly well received by retailers visiting IFA too. Some retailers that didn’t know we have a range of double ovens and twin cavity models of all fuel types were very interested to expand their range of Amica single cavity freestanding models. IFA is a vital proving ground for Amica, we launched AmicaIn as a concept last year and following unprecedented interest have fully developed the product during the last year – it is very exciting.”

Full details of the new AmicaIn product line-up will be available before Christmas whilst Amica double oven details are available from the Amica App or www.amicainternational.co.uk.

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1500 Retailers Interviewed to Identify Range Enhancements


Over 1500 retail contacts have been individually quizzed about how Amica might enhance the diverse built-in cooking line-up from the brand.

Built-in cooking products from Amica have included innovations like steam, pyrolytic and Aqualytic cleaning, multi-function, preset programmes and web compatibility for many years. But with kitchen retailers firmly in its sights the leading Polish producer sought a warts-and-all index of recommended improvements to the range.

Simon Freear, country manager for the UK and Ireland, explains “We often hear often how manufacturers have been listening to their customers, but one never really knows if that is to the end consumer or the retailer. Our retail partners participate in the shop-floor dialogue whether that be praise or criticism for differing brands and products.What we have learnt has been convincing and compelling – generally positive and where we needed to improve we have. What we have now is a complete built-in range that covers all the requests made and offers retailers looking for brand change a quantifiable business opportunity.”

Over 12 months Amica and its distribution partners have methodically quizzed electrical and kitchen retailers of the Amica range as well as builders, department stores and service engineers to highlight ways the brand might advance its built-in cooking offer in the UK and Ireland. What the company has identified is that in a number of areas Amica fairs extremely well; technology,style, price and aftercare. In particular the Amica Aqualytic water-only oven cleaning system and the Amica 2 year warranty are valued.”

Simon Freear “Our retailers pointed to a number of possible product enhancements;things like retractable controls a clear, but attractive digital programming display, two halogen lights in the oven cavities, fully extending telescopic guides/shelves and more than one roasting pan. All things we have now added to the range.”

“Among the most persuasive product enhancements includes a super smooth soft close/open door mechanism that enhances the feel of quality and technological reliability.” Says Simon. “We are also adding a warming drawer and a compact oven to the collection reflecting specific product requests from retailers.”

Captions: top: Illuminated door handles add visual appeal to a showroom and kitchen install. Bottom: Warming drawer and compact oven due to join the Amica line-up in 2016.

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AMICA SPONSORED OXFORD SWIM ATTRACTS OVER 100 ENTRANTS

115 open water enthusiasts and complete beginners finished the Oxford 4k Lock to Lock river swim organised by Swim Oxford Ltd on Saturday 6th September 2015. The new event was sponsored by home appliance brand Amica. Amica, which is rolling out a grass-roots marketing campaign for the last quarter of 2015 and throughout 2016, directly linked the inaugural Oxfordshire event to its independent kitchen specialist and expert electrical retail customers from the immediate area.

Bob Gibson, joint director of Swim Oxford said “It’s great to have an international brand supporting a local sporting event of this type. There’s clearly a huge appetite for this kind of activity as we could have sold twice the number of places. We have plans for longer swims and hope Amica will support us once again.”

Results:

Fastest Male (18 & Over) – Greg Bird
Fastest Female (18 & Over) – Vicky Pearson Esser

Fastest Junior Male – Zak Gibson
Fastest Junior Female – Caitlin Brown

Simon Freear, country manager for Amica in the UK and Ireland said, “Amica is a youthful brand with a heritage in sporting support. There is so much consumer interest in open-water swimming and triathlons we’re delighted to have been part of this event in Oxford.”

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Ends: 14.09.2015